NASHVILLE—Now that the market has emerged from its prolongedslump, it seems to be a trend among industry associations toevaluate methods of remaining relevant in an era of explosive andrapid-fire change. We gathered the three top executive committeemembers of SIOR to discuss their efforts in this area, including astrategic plan that was months in the making. Included in thisexclusive video interview, conducted by editorialadvisor John Salustri on the convention floor of the association'sFall World Conference, were: president AngelaWest, SIOR; president-elect Allen Gump,SIOR, CCIM; and vice president Geoff Kasselman,SIOR, LEED AP.


In this video, you'll hear:

  • What the association offered to make this conference inNashville the second-biggest event in SIOR history;
  • The importance of a strategic plan;
  • Why associations are finding now the time to redefine theirrelevance through strategic planning; and
  • How long-term goals are possible even with short-term officetenures.

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John Salustri

John Salustri has covered the commercial real estate industry for nearly 25 years. He was the founding editor of, and is a four-time recipient of the Excellence in Journalism award from the National Association of Real Estate Editors.