An emphasis that "no one is living above or below" is among the key recommendations that a 20-member New Home Trends Institute's Build-to-Rent council recently gave to help promote the single-family and build-to-rent markets.
The group gathered to provide the industry with some missing clarity and consistency in terminology, according to John Burns Consulting.
The single-family rental and build-to-rent housing sectors stand a lot to gain in marketing and public perception by determining nomenclature when it comes to their product and its listings.
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