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Eric Retzlaff Retzlaff: “Client and advisor education is key to helping pull back the veil of uncertainty and helping advisors better serve their clients.”

IRVINE, CA—Diversification and allocation to non-correlated alternative asset classes may reduce risk while simultaneously enhancing returns, Shopoff Realty Investments’ SVP and national sales manager Eric Retzlaff tells GlobeSt.com. Retzlaff, who recently joined the firm, has an extensive background in distribution, marketing, training and management, having helped to develop and manage direct and indirect investment offerings in real estate, energy, insurance and mutual funds. Prior to joining Shopoff, Retzlaff served as managing director of RightSource Distributors, where he managed and advised emerging sponsors with product design and capital formation. We spoke with him exclusively about his new role and trends in investment management and finance in the commercial real estate space.

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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