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Amber Frankhuizen Frankuizen: “Luxury buyers already have what they need to make their house a home; we want to offer something special that connects them to their community that’s truly unique.”

DANA POINT, CA—Many developers are using luxury cars and frequent-flyer points to incentivize buyers to purchase high-end real estate, while others are using something more unique, Zephyr’s VP of sales and marketing Amber Frankhuizen tells GlobeSt.com. Zephyr recently commissioned internationally acclaimed surf photographer Aaron Chang to produce a photography series exclusively for homeowners at South Cove, the developer’s new seaside luxury-condo community here. We spoke with Frankhuizen about the trend of incentivizing luxury residential buyers in a creative manner and where she sees this trend going.

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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