SAN JOSE, CA-City officials here may sell naming rights for their Arena to computer manufacturer Compaq Computer Corp.

The Houston-based firm is rumored to be in negotiations with San Jose Arena management, which has said that it wants to find a way to increase funds at the 17,500-seat venue without affecting ticket prices.

The San Jose Arena is owned by the city and run by the San Jose Sharks, a hockey team. It opened in 1993.

If the arena were renamed, it certainly wouldn’t be a first in the Bay Area. Wireless firm 3Com paid $4 for naming rights at the former Candlestick Park in San Francisco, and Network Associates paid $6 million for those rights at the former Oakland Coliseum.

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