Schwabs, Housing Lead Hollywood Comeback

HOLLYWOOD, CA-The famed Schwabs drug store name will reappear as part of the Sunset & Vine street scene and “mixed use” will be the theme for Hollywood’s continuing retail and housing redevelopment, according to speakers Wednesday at the 10th annual Hollywood Economic Development Summit.

Presented by the Hollywood Chamber of Commerce, the summit, with presentations from developers and city officials, featured updates on some of the high-profile projects either under way or planned in Hollywood, as well as the unveiling of a new Internet site(hollywoodeconomicmap.net) that provides up-to-date information about developments in the entertainment capital.

The Schwabs name will grace a 21,000-sf retail venue called the Shops At Schwabs, according to Larry Bond of Santa Monica-based Bond Cos., one of the developers of the $125-million, 620,000-sf mixed-use project at Sunset Boulevard and Vine Street. Bond told the audience at the economic summit that the Shops At Schwabs will include a lunch counter designed to recreate the look of the original Schwabs, a storied drug store that stood on Sunset Boulevard for decades and is known in Hollywood lore as the place where 1940s and 1950s movie star Lana Turner reputedly was discovered.