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ATLANTA-Creative investment marketing techniques have come to two Buckhead senior communities. Lenbrook, a 22-year-old, 24-story tower on Peachtree Road, and the planned Peachtree Hills Place on Peachtree Hills Avenue offer new occupants a 90% return on initial investments that range from $370,000 to $1 million-plus, marketing sources familiar with both projects tell GlobeSt.com.

At Lenbrook, officials are making the equity investment offer only for a new 142-home section that is being added to the existing 225 apartments. New Lenbrook residents will also pay between $3,000 to $7,000 per month for varied services that include dining and transportation, sources tell GlobeSt.com.

Martha Jane Hudnall, a marketing consultant to the Lenbrook project, tells GlobeSt.com Lenbrook is “Atlanta’s only nationally accredited continuing care retirement community.” She adds, “This is like the Good Housekeeping seal of approval among our type of organization.”

Peachtree Hills Place representatives couldn’t be reached by GlobeSt.com’s publication deadline. However, sources familiar with the seniors housing category in metro Atlanta tell GlobeSt.com Peachtree Hills Place, a continuing care complex, is being planned for 250 one-, two- and three-bedroom apartments that will offer living areas from 1,500 sf to 3,000 sf. Initial investments will run from $475,000 to $1 million-plus.

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