X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

(For more retail coverage, click GlobeSt.com/RETAIL.)

MILWAUKEE-Harley-Davidson has broken ground on a 130,000-sf museum at Sixth and Canal streets, not with a shovel, but with the burnout spin of the its XL 883R Sportster motorcycle, driven by dirt track racer Scott Parker. A spokeswoman confirms the construction cost for the opening phase of the Harley-Davidson Museum is about at $75 million, with an additional $20 million estimated for a future expansion.

The museum will consist of three joined structures. In addition to housing a collection of the company’s historical motorcycles, including one that had been owned by Elvis Presley, the complex will contain a restaurant, cafe, retail shop, company archives, meeting space and event area, all lined by a park area along Menomonee Canal.

Harley acquired the 20-acre parcel from the city for $3 million or $150,000 an acre. The city is providing a $7-million incentive that will be repaid with property taxes.

New York City-based Pentagram is the architect, working with locally based Hammel, Green & Abrahamson. The museum is scheduled to open in 2008. Plans call for the addition of a 100,000-sf office building on the land, but no timeline has yet been established, according to the spokeswoman.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 3 free articles* across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

GlobeSt. NET LEASE Awards 2020Event

These awards honor the industry's most influential and knowledgeable real estate executives from the net lease sector.

Get More Information
 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.