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LOS ANGELES—The more complex a deal, the less competition lenders have, making these otherwise unappealing transactions ideal for non-traditional lenders, said participants in the “Opportunities in Debt and Equity” panel at RealShare National Investment & Finance here last week. Those willing to go the extra mile for the borrower, with increased expertise and service, are winning the deals in a highly competitive lending environment. Also, among bridge lenders especially, those who can distinguish themselves from the competition are winning as well.

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