Brandon Jenkins Brandon Jenkins is the COO of Fundrise.

LOS ANGELES—The Reg A+ investment market requires a much different investment model. For find managers, the goal is to reach as many investors as possible while providing risk-adjusted returns to those investors. Finding that balance means pinpointing an investment minimum that is simultaneously accessible and scrutinized as a serious investment. For Fundrise, an e-REIT proprietor, that amount is a $1,000 investment minimum for its current e-REIT products.

“We wanted to be as accessible as possible while still being feasible to logistically manage,” Brandon Jenkins, COO of Fundrise, tells GlobeSt.com. “We found through our history of doing this that $1,000 is certainly achievable for the average investor, but it is an amount of money that will, for lack of a better term, be taken seriously. If you get to too small of an amount, people start to confuse it as a true investment and a consumer purchase. These are investments, and they are long-term investments of real estate assets. For us it was about finding the right balance between what made it accessible to as many people as possible while also having people take it seriously.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author

 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2022 ALM Global, LLC. All Rights Reserved.