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Emile Haddad Emile Haddad

Technology is rapidly changing, and it will shape future developments. This can be a precarious situation for developers breaking ground today and delivering into a market several years in the future. While one solution is to encourage government regulations that will allow developers to adopt new technologies into development projects, another is for developers to adopt multi-decade strategies and development projects. Emile Haddad, the new chairman of the USC Lusk Center and CEO of development firm FivePoint, recommends developers look out over 10-, 15- and 30-years.

“Our company is different than most companies,” Haddad tells GlobeSt.com. “We have a strategy that has an outlook of three decades. The assets that we are working on today, we started on them 20 years ago—and those are assets that we’ll deliver in the next 10 to 20 years. Because we are looking over the long term, we rely more on demographic shifts and technology that is going to change the way people behave. We look at more long-term trends to be informed. The lifespan of a typical developer is two to five years; ours is 20 to 40 years.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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