How Flex Space, Resident Services and Events Can Help Differentiate Your Property

LOS ANGELES—Demand from both individual renters and investors for apartment homes and buildings has intensified and with that has come consumer demand for better amenities that fit their individual needs. So how are developers incorporating some of the latest innovations in smart technology into buildings? A panel of experts at Thursday’s RealShare Apartments event took on that question and says they are using other tactics to boost interest.

Panelist Jennifer Staciokas, senior vice president of marketing and training at Pinnacle, says that instead of thinking about how to differentiate amenities in buildings, one of the company’s recent focuses has been to think about events. She points out that the company has done partnerships with Yelp and Citywide, for example, to host events. “It is great buzz and PR and they take care of the majority of the marketing,” she said. “You just provide the space and invite the residents.”