But right now, the broader set of industries is facing layoffs.

Aimco responds with its own presentation in a move to torpedo the attempt.

The company plans consulting in building, workplace, sustainability, and data and analytics.

But there's a lag between housing costs and the ability to offset with higher leases, which is why there is a confusing situation where rents drive inflation—and indirectly higher interest rates—while landlords are trying to catch up.

But how does demand trail off with what's supposed to be a chronic shortage?

The company focuses on using reward programs like those of hotels and airlines to elicit tenant behavior that benefits landlords.

The appetite for rate increase expectations is out of step with the Fed's own research.

Increasing home prices and interest rates mean less buying power and effectively smaller houses as a result.