The fulfillment module keeps track of all of the customers, subscribers, and prospects that interact with your Internet Publishing System. As individuals interact with your system, the fulfillment module is collecting information about registrations, purchases, and subscriptions.

Knowing how readers respond to promotions for subscriptions and products sold on a website is foundational to growing and sustaining circulations and revenues. Circulators must regularly test offers and methods of contacting prospects to determine the most effective method of converting prospects to subscribers.

Search Engine Optimization (SEO)is the process of helping your content display in Google and Yahoo searches so that the public can find you on the web. There are numerous articles, training and information on the best practices of SEO. The iProduction platform is conducive to help maximize your SEO results if the process is followed.

The iProduction Internet Publishing System administers editorial content separately from other types of site content. Editorial content is content that is considered “published”. It is content that will be archived. It is content that will be copyrighted. It is content that is a part of editorial product mix that makes up your editorial franchise. The Editorial Management administration system is designed specifically to manage editorial content that is issue oriented. Typically, this will be used for the HTML version of your print products. However, you may approach your e-newsletter products as issues. Especially if you have more than one article that is sent in an e-newsletter and you publish the articles at the same time.

Blogs have all the functionality of a News or Editorial story plus the ability to add comments to a blog story. You can create blog entries for publication at a later date. Blog entries can have pictures and snippets and are totally searchable on the internet.

This document presents the information needed to manage registration and order flows in the ACM module. It also includes the procedure to use offer selectors to A/B test. Configurable OIFEs based on information from the fulfillment system is also covered.

Publisher’s websites contain different kinds of content. In addition to editorial content, the website must provide other information like contact information, subscription information, how to advertise, and other site promotion pages.

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