Industry professionals discuss best practices for building and keeping qualified teams.

"Search experience optimization is the new way to look at SEO."

Apartment marketers are able to present geo-targeted ads to people in prescribed areas.

Technology is improving onsite productivity, especially in the leasing office.

The world is moving so fast, but don't be afraid of it. Try new things. Be nimble.

Meanwhile, SFR rents rose 5.3% in the first quarter.

Also, falling cap rates or income yields now sit at all-time lows.

"The industry may have underestimated the strength of neighborhood retail."