CRE Marketing

Most agents and brokers said that energy efficiency promotion in listings was very or somewhat valuable.

The CRE industry has made significant strides over the years adopting advanced technology such as AI or 3D virtual tools. But we must catch up, and quickly, with marketing tech.

"Our staff was spending too much time following up with prospects and when they did, it was going nowhere."

Savvy mid-sized third-party operator optimizes budget, finds new effective channels

Be relatable. Join a networking group. There are many ways to build your own brand in commercial real estate.

GlobeSt.com and GlobeSt. Real Estate Forum was able to honor this year's woman of influence in person in Park City, UT, after a record-breaking year of submissions.

Residents like the idea of virtual public meetings but they don't follow through and actually attend.

Courtney Ettus of Crexi transitioned from a career in advertising into a role as chief marketing officer.