Richard Douglass Douglass: “We have buyers at complete opposite ends of the spectrum in terms of pricing expectations, ability to finance and desires when it comes to amenities, which puts the onus on us as builders to be creative in developing a variety of home types.”

NEWPORT BEACH, CA—Buyers continue to face the issue of housing affordability, creating a growing demand for diversity in the product Trumark Homes offers within its communities, president of Trumark’s Southern California division Richard Douglass tells GlobeSt.com. We spoke exclusively with Douglass about trends he is noticing in the housing industry and the challenges of designing communities for today’s home buyers.

GlobeSt.com: What are some of the most notable trends that your company is keeping its eye on right now?

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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