Search
 

Howard Hughes Center Taps Into the New Retail Experience

LOS ANGELES—The Laurus Corp.’s renovation of the Howard Hughes Center reveals the evolution in retail strategy and what shoppers today are looking for in their local retail center, GlobeSt.com reports EXCLUSIVELY.

Austin Khan Austin Khan is the CIO of the Laurus Corp.

LOS ANGELES—Retail is undoubtedly changing, and retail developers and operators are shifting their retail strategy to fit into the new needs of consumers. The Laurus Corp. is focusing on the new retail experience with the $30 million renovation and repositioning of the Howard Hughes Center. The new center will become a community-gathering place with a curated tenant mix that will attract local residents looking for something that can’t be replicated online, according to Austin Khan, CIO of the Laurus Corp. To find out more about the repositioning plans for the center and about the changing retail landscape, we sat down with Khan for an exclusive interview. Here, he tells all about the design for the center and how it epitomizes the new wave in retail design.

GlobeSt.com: What is your vision for the Howard Hughes Center?

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author

Recommended Stories

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.