Retailers Leverage Technology to Enhance Shopping Experience

Becky Swiggum is the director of marketing at the Outlets at Tejon.

The retail experience and shopper needs are rapidly changing, and retailers and landlords are looking for ways to stay competitive well into the future. The Outlets at Tejon is making a big investment into technology as a way of enhancing the shopping experience. The technology at the center has included shopping apps, solar panels, electric car charging stations and energy efficient building systems, like lighting and HVAC. We sat down with Rebecca Swiggum, director of marketing at Outlets at Tejon, to talk about how the center is leveraging technology to improve the shopping experience and why they think more retail owners should follow suit.

GlobeSt.com: Why are you making an active effort to integrate technology at the Outlets?