Adidas' 3D Sneaker May Hold Key For Retail’s Future

Last year Adidas launched its 3D printed sneakers—the Futurecraft 4D—to customers in a select number of stores in New York City. Long awaited by both fans of the brand as well as the 3D community, the $300 sneakers quickly sold out. It was a significant event for manufacturers as well, which had been watching for a cost-effective and practical example of a consumer good that was at least partially 3D printed like the Futurecraft 4D (Only the sole of the sneaker is 3D printed). Intrigued by the business case to say nothing of the novelty to shoppers, other footwear companies are also launching similar initiatives.