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ASG Picks Up Proptech Firm Sierra Interactive

ASG has been expanding its real estate offerings.

Alpine SG (ASG), a portfolio company of private equity firm Alpine Investors, which buys and builds vertical SaaS companies, recently announced another acquisition: Sierra Interactive. The latter is a proptech firm that manages lead generation for real estate companies.

“This year marks our 16th in business,” Sierra Founder, Ben Peskoe, was quoted in a press release. We have grown steadily throughout that time, but over the past five years our growth has accelerated. With that growth, we began to get a real sense of the huge opportunities in front of us — as well as the challenges that would come along with them.”

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Erik Sherman

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