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Design Tips for Rebranding Financial Tenants

LOS ANGELES—Maintaining consistent branch layout—including customer lobby, greeter stations, finishes, materials and lighting—is crucial when rebranding retail financial tenants, SRK Architects’ Brian Kite tells GlobeSt.com EXCLUSIVELY.

Brian Kite Kite: “The branding provides a sense of place and familiarity for customers and staff.”

LOS ANGELES—Maintaining consistent branch layout—including customer lobby, greeter stations, finishes, materials and lighting—is crucial when rebranding retail financial tenants, SRK Architects’ managing principal Brian Kite tells GlobeSt.com. The firm is redefining the workplace for Torrance-based Western Federal Credit Union—which is rebranding as UNIFY Financial Credit Union—and is currently designing facilities for the company in Lakewood, CA; Mesa, AZ; Las Vegas; and Lexington, KY; with more in the pipeline. We spoke exclusively with Kite about why financial-sector tenants are focusing on rebranding and how architectural and design firms can help them through this transition.

GlobeSt.com: Why are financial-sector tenants focusing on rebranding right now?

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Carrie Rossenfeld

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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