Robert Rauch Rauch: “Millennials are used to being able to access their on-demand streaming content easily on their HD televisions at home. Hotels want to provide a premium experience at all levels of a guest’s stay, so this technology should be updated quickly.”

SAN DIEGO—From texting and messaging apps to mobile-ready booking processes, today’s hotels need to stay current with Millennial guests by understanding how they want to communicate and their technology-driven way of life, RAR Hospitality’s CEO Robert Rauch tells GlobeSt.com. Rauch says Millennials are shaping the hotel industry as the new consumer and market for hotel businesses to target. We spoke with him about how hotels are marketing themselves to Millennials and which services are changing as a result of this shift.