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The Place of Robots in Hospitality

As robotic technology is catching on in the hotel sector, guests need a balance between having a new experience and having the comforts of home, RAR Hospitality’s Cameron Lamming tells GlobeSt.com.

Cameron Lamming Lamming: “It’s all about how to deliver a better level of service.”

SAN DIEGO—As robotic technology is catching on in the hotel sector, guests need a balance between having a new experience and having the comforts of home, RAR Hospitality co-owner Cameron Lamming tells GlobeSt.com. San Diego County recently received its first in-hotel robot, Hubert, the Relay Robot, designed by Savioke, at Fairfield Inn & Suites San Diego North/San Marcos. The robot, nicknamed “Huey,” is a reference to nearby Cal State San Marcos being the hub of the community.

Robots are just one of the ways that hotels will start evolving and integrating new technology, in addition to mobile engagement such as mobile check-in, according to RAR, one of the hospitality leaders aiming to change the industry. With recent minimum wage currently spiking to $11.50 in San Diego, hospitality professionals are beginning to determine ways to combat rising labor costs. This has forced many restaurant and hospitality professionals to get creative in reducing costs.

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Carrie Rossenfeld

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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