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Why Branding Office Amenities is a Trend

Amenities such as restaurants and gyms are being architecturally designed to further enhance the culture of local campuses and are being used to help add to campus branding, JLL’s Grant Schoneman tells GlobeSt.com.

Grant Schoneman Schoneman: “As landlords continue to amenitize campuses, look for retail-type components to become more commonplace.”

SAN DIEGO—Amenities such as restaurants and gyms are being architecturally designed to further enhance the culture of local office campuses and are being used to help add to campus branding, Grant Schoneman, SVP of JLL’s life-sciences group in San Diego, tells GlobeSt.com. A new restaurant, GENESIS Kitchen + Drinks, has opened to serve San Diego’s life sciences hub Campus Point.

The restaurant is located at 4242 Campus Point Court, part of the new Genesis life-science development complex in UTC by Phase 3 Real Estate Partners, Inc. that includes a full-scale fitness center, an outdoor lap pool and a yoga-training patio. GENESIS Kitchen + Drinks offers a local, seasonal menu, 13 craft beers on tap, nine wines by the glass and local kombucha for lunch Monday through Friday and a happy-hour menu Thursdays and Fridays.

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Carrie Rossenfeld

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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