1710 Broadway will come
available in 2014.

NEW YORK CITY-It is not often that full building opportunities come online in Midtown West, but a prime site on 54th Street has popped up right on the corner.

Cushman & Wakefield has been appointed by landlord C&K Properties as leasing agent for 1710 Broadway, a 60,000-square-foot, six-floor office building centrally located between Times Square and Columbus Circle. It will become available in 2014.

C&W’s Stuart Romanoff, Jonathan Luttwak and Ross Eisenberg, along with Myles Fennon of the firm’s Agency Services group, are handling the assignment. In a statement, Romanoff comments that the property is an “ideal headquarters for a mid-sized tenant seeking its own identity in one of Manhattan’s most exciting neighborhoods.” It was originally constructed in 1917 as the headquarters and showroom for the Ford Motor Co.

The property is zoned with Times Square signage rights and included 130 feet of frontage on Broadway, as well as potential for a tenant to have access to the roof for private outdoor space. “This building offers immense exposure and is surrounded by new development, whiel conveniently located near public transportation.”

C&K acquired the building in 2003 from the Union of Needletrades, Industrial and Textile and completed a capital improvement program that included a renovated lobby, upgraded elevator mechanicals and cabs, new HVAC and electrical service and an improved facade.