CRE Florida Partners

PALM BEACH, FL—Commercial real estate veterans Michael W. Rauch, Tom Robertson, and Jack Lupo have joined forces to launch CRE Florida Partners. The newly-minted commercial real estate firm will offer brokerage, investment, and private equity and trust services, along with corporate representation, property and asset management and valuation and advisory services across the state.

Rauch was formerly with NAI Global and is currently managing partner with Rauch, Hartman, Sherer. Robertson was most recently senior vice president at Jones Lang LaSalle in Boca Raton and previously a principal with Coldwell Banker Commercial NRT. Lupo was formally of Jack Lupo Realty. Together, the trio brings more than 70 of experience to their new firm.

“In addition to seeing the need for a new statewide brand, the expansion that Lupo’s organization has accomplished into the Treasure Coast counties and the new partnership formation of Robertson, Lupo and Rauch in Broward, Palm Beach and St. Lucie counties our partnership just made sense,” Rauch tells “We are already a regional firm serving a population of over 7 million Florida residents with sights on becoming a statewide firm within five years.”

The firm is off to an aggressive start, with offices in six counties: Broward, Palm Beach, Martin, St. Lucie, Indian River, and Brevard. The firm is currently seeking additional brokers and/or operations through acquisition, merger or partnership in the Miami, Orlando, Tampa, Fort Myers, and Jacksonville MSAs.

Robertson sees several points of competitive differentiation. For starters, he tells the firm’s offices are small and located within the MSA’s or submarkets they serve.

“Goals for expansion include using this same simple format throughout the state of Florida, opening small offices with three or four top brokers servicing all property types and classes within our service areas,” Robertson says. “Second, the operations management of each office is established as a profit center and will operate with partnership oversight but local profit center status. Finally, the enhanced ability for our team to refer business throughout the state and between the MSA’s we service will be greatly enhanced, resulting in better service for our customers.”