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LAS VEGAS-“The tech titans are in many ways trying to disrupt every other company in our economy and are the ones to watch if you are a retailer.” So said Lori Schafer, executive advisor of retail at SAS Institute Inc. in Middletown, MA. The “titans” Schafer refers to are Google, Amazon, eBay, Facebook and Apple—companies she says are the “internet challengers.” They are the ones who have been throwing the “initial punches, a counter attack and perhaps more” and are the ones to keep an eye on,” she said.

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