The new consolidated location will help increase collaboration between the firm's teams.

SANTA CLARA, CA—As GlobeSt.com reported earlier this week, Stockholm-based tech firm Ericsson plans to occupy a new 400,000 square foot campus at Santa Clara Square that will consolidate the company’s Silicon Valley operations. When completed next year, it will bring together approximately 2,000 staff dedicated to driving innovation in IP and TV and media. GlobeSt.com caught up with Dwight Witherspoon, VP, Ericsson Silicon Valley; and Vickie Bunch, director, real estate management for Ericsson, to discuss why this market is so significant for the firm and what the new build holds in store.

GlobeSt.com: Why is the Silicon Valley market so important to your firm?

Witherspoon: Partnership and eco-system participation are at the heart of today’s mobile industry. To ensure we capture this value and deliver the best solutions to our customers, we need to have a strong physical presence in regions like Silicon Valley. We also believe some of the brightest young talent is coming from universities in this area. Being “local” is critical to the success of attracting and retaining this talent. Ericsson has demonstrated this philosophy globally as we have on-the-ground presence in nearly 200 countries.

GlobeSt.com: What will the consolidation allow your firm to accomplish?

Witherspoon: This will greatly increase collaboration between our teams, offer an attractive geographic location and superior amenities for new and existing employees.

GlobeSt.com: Are you considering similar consolidations in other cities?

Bunch: We are always monitoring our portfolio and looking for opportunities to improve synergies.

GlobeSt.com: What will be some of the design features of the new campus? Anything unique?

Bunch: Ericsson has a global ambition to secure LEED-Gold status on all new-build projects where feasible in the market. In Santa Clara, we are working with Irvine Co. They are equally motivated to secure sustainable buildings and are building the new campus to meet LEED-Gold requirements.

Ericsson has a very robust and well-defined workplace design. It utilizes multiple types of workspaces in the building and allows the business to adapt its workspace to better meet business needs. We believe the market and our customer demands are changing; therefore, our ways of working need to reflect a new level of responsiveness. We need to energize and transform our workplace so that it empowers people to collaborate, network and knowledge-share on a global scale. On any given day, employees can choose to work from a standard workstation; to utilize meeting hubs, coffee bars, team tables, conference and project rooms; or to work in quiet rooms, depending on what type of work they are performing and with whom they need to collaborate. It offers great flexibility and enables employees to work in the environment that fits their needs.

GlobeSt.com: What has been Cushman & Wakefield‘s role with the new campus?

Bunch: Cushman & Wakefield has a significant role in this campus project. They were selected to provide real estate brokerage services and project-management support. Additionally, Cushman & Wakefield is our partner in North America for delivery of integrated facility-management services; therefore, they will be providing facility-management services for the new campus once complete.