Rendering of the Hotel Indigo Gainesville

GAINESVILLE, FL—InterContinental Hotels Group has signed a deal with the developer of the mixed-use Celebration Pointe project here for a new 120-room new-build hotel that will fly its Hotel Indigo flag.

The Hotel Indigo Gainesville hotel, expected to open in 2016, will be located within the mixed development project between SW 49th Terrace and SW 50th Terrace. The franchised property will have approximately 120 guestrooms and will feature plush bedding, hard-surface flooring with area rugs, and spa-inspired bathrooms, company officials say. The Hotel Indigo Gainesville hotel is owned by Celebration Pointe Hotel Partners LLC, managed by Driftwood Hospitality, and will be franchised by an affiliate of InterContinental Hotels Group.

“Our guests want to experience something unique and different when they travel, so we like that Celebration Pointe won’t be the typical commercial development,” says Mary Winslow, director, Americas Brand Management, Hotel Indigo. “Every Hotel Indigo property is carefully designed to reflect the culture, character, and history of its surrounding neighborhood, and this area gives us a one-of-a-kind canvas with which to start.”

Located at the intersection of I-75 and Archer Road, Celebration Pointe is a 125-acre, 1 million-square-foot mixed-use development. In addition to more than 300,000 square feet of planned Class-A office space, Celebration Pointe will feature approximately 375,000 square feet of specialty retail, a major restaurant and entertainment component, as well as approximately 1,000 multifamily residential units when fully built out.

Celebration Pointe will be anchored by an 80,000-square-foot Bass Pro Shops and will also feature integrated recreational and sustainable resources throughout the project. Among those green amenities include 100 acres of conservation land east of Lake Kanapaha with a network of outdoor hike and bike trails that will connect Celebration Pointe to the surrounding Lake Kanapaha Conservation Area and Split Rock Conservation Area.

“The Hotel Indigo brand’s attention to detail, unique design philosophy and outstanding operating platform make them the perfect fit for our project,” says Ralph Conti, partner in the Celebration Pointe development. “The fact that a brand such as Hotel Indigo selected Celebration Pointe for its first and only Gainesville location is indicative of the type and style of tenant mix that will make this project truly special for both Gainesville and the surrounding region.”

Pre-development site work for the $170-million project is already underway to prepare the site for certain infrastructure improvements. The first phase of the development is scheduled to open by the fall of 2016.