The Truth About the “Forever Home” Market

Bob Kanjian, sales manager of AV Homes

MIAMI—What does it take to create master-planned communities that appeals to this generation? Bob Kanjian, director of sales for AV Homes, has some insights. In fact, his speaks of a term frequently used in the industry called the “forever home.” The question is, at what age do homebuyers typically find their “forever homes”?

According to a new study by National Association of Realtors’ buyer/seller generational trends report, that age is after 52. And by age 70, nearly a quarter of homebuyers are purchasing a home in senior-related housing, which includes master-planned active adult communities. To help active adults find their forever home, Kanjian tells GlobeSt.com, homebuilders need to make sure they are getting their offerings right. (New trends are emerging in single-family home design.)