How Close Is Real Estate to New Technology?

Dennis Wu is an associate at Cox, Castle & Nicholson.

LOS ANGELES—Pokemon Go is the latest technology to have a potentially huge impact on retail sales. The augmented reality game requires users to move around from location to location to capture Pokemon creatures on their phones, and in the short month since its launch, has generated increases in retail sales. The potential benefits are unlimited, though, and industry experts are signing up to both understand the game and unlock those benefits.

Dennis Wu and Jeremy Gruber, two associates at Cox, Castle & Nicholson that spoke exclusively to GlobeSt.com about the immediate impacts of the game on the market, are among the research users of the new technology. “I don’t have as much time to play it as others, but I do play it,” Wu tells GlobeSt.com. “That is really the reason why we know how the game works and the terminology, and certainly, we know a lot of people, even our firm, that play the game frequently. They go places that they wouldn’t otherwise go, somewhere out of their way, to a place that has more Pokemon or that is known for having more Pokemon.”