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A Way to ‘Market’ Pocket Listings

Veteran agents launch a new online platform for both commercial and residential brokers to share and view pocket listings, and they already have $300 million worth of deals listed.

Slowly but surely, the real estate market is adopting technology. The latest is PLS, a searchable online platform exclusively for brokers to market pocket listings. Veteran real estate broker Christopher Dyson, along with his partners Mauricio Umansky, CEO and founder of The Agency, and Million Dollar Listings’ James Harris and David Parnes, are behind the new platform, which they hope will become an industry staple.

“It is a platform for both residential and commercial equally,” Dyson tells GlobeSt.com. “As a broker, I get frustrated about how pocket listings are being marketed because I get 15 to 20 emails a day with information from brokers with pockets or looking for pockets. I wanted to try and create a platform where brokers could collate and aggregate the information that they are already sharing in one place and in a searchable platform that is exclusively for agents. This is a platform that allows agents to explore a more discreet marketing platform.”

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Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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