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How Flex Space, Resident Services and Events Can Help Differentiate Your Property

Instead of thinking about how to stand out with amenities, some companies are looking to events at their property as a way to create buzz, say panelists at RealShare Apartments 2017.

LOS ANGELES—Demand from both individual renters and investors for apartment homes and buildings has intensified and with that has come consumer demand for better amenities that fit their individual needs. So how are developers incorporating some of the latest innovations in smart technology into buildings? A panel of experts at Thursday’s RealShare Apartments event took on that question and says they are using other tactics to boost interest.

Panelist Jennifer Staciokas, senior vice president of marketing and training at Pinnacle, says that instead of thinking about how to differentiate amenities in buildings, one of the company’s recent focuses has been to think about events. She points out that the company has done partnerships with Yelp and Citywide, for example, to host events. “It is great buzz and PR and they take care of the majority of the marketing,” she said. “You just provide the space and invite the residents.”

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Natalie Dolce

Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.

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