Blanchard The seven-story Blanchard Building offers 35,000 square foot floor plans.

NEW YORK CITY—Digital agency VaynerMedia has signed a lease to locate its new studio production house at The Point in Long Island City. VaynerMedia’s production house will occupy approximately 43,000 square feet in the Blanchard Building, one of the two buildings that make up The Point, a new commercial and retail community owned by Related Fund Management and GreenOak Real Estate. The Point complex also includes The Paragon building.

Newmark Grubb Knight Frank, led by Vice Chairman Brian Waterman, and Stephen Winter of Related Cos. are overseeing the leasing of the properties. Both buildings offer open-plan office environments and access to the No. 7 subway and Long Island Railroad.

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.

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