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Why Does an Architectural Firm Need R&D?

IRVINE, CA—MVE’s innovative program helps the design team avoid stagnation and lack of creativity, and it allows them to see the industry from a different perspective, principal Jeff Larsen tells GlobeSt.com EXCLUSIVELY.

Jeff Larsen Larsen: “The R&D exercise enables us to use the diversity of our work and our staff to cross-pollinate, see a different perspective, and realize fresh, unique solutions to meaningful architectural and design challenges.”

IRVINE, CA—MVE + Partners Inc.’s innovative R&D program helps the design team avoid stagnation and lack of creativity, and it allows them to see the industry from a different perspective, principal Jeff Larsen tells GlobeSt.com. We spoke exclusively with Larsen—who is leading the R&D initiative within the architecture, design and planning firm—about the program, the impetus behind it and what he expects the outcome to be.

GlobeSt: What is going on in the multifamily industry that makes an R&D program a good idea?

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Carrie Rossenfeld

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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