Matthew McLarand McLarand: “The idea of physically taking the project to a distant audience is one that many real estate professionals have wanted to do for years, and now they can.”

IRVINE, CA—Virtual reality is a tool that can deliver a sense of place and really represent the brand of a property in a way that goes beyond the capabilities of renderings, a brochure or lifestyle video, MVE + Partners principal Matt McLarand tells He says VR is shaping CRE beyond the design and planning phase of a building.