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Why HomeUnion Has an Edge in Apt. Investment

IRVINE, CA—It’s all about who owns the clients, and few other companies have such a high volume of potential investors as the online investment company does, CEO Don Ganguly tells GlobeSt.com.

Don Ganguly Ganguly: “A large number of our clients are high-net-worth individuals who like to invest in both single-family and multifamily properties.”

IRVINE, CA—When it comes to success in the apartment-investment realm, it’s all about who owns the clients, and few other companies have such a high volume of potential investors as the HomeUnion does, CEO Don Ganguly tells GlobeSt.com. As we recently reported, in addition to serving as a single-family investment company, the online real estate investment management firm has entered the multifamily-investment sector, having represented buyers in the acquisition of four apartment buildings located in major investment markets with a combined total of 125 apartment units.

We spoke with Ganguly about the addition and how the company hopes to gain a competitive advantage in such a hot sector.

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Carrie Rossenfeld

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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