ALISO VIEJO, CA—Carrington Holding Company, LLC has rebranded its national real estate brokerage, Atlantic & Pacific Real Estate, LLC, to Carrington Real Estate Services, LLC.

The name change is part of a broader corporate initiative designed to bring all business units within the Carrington family of companies under the Carrington umbrella, in order to more effectively leverage the brand, and capitalize on the full continuum of services offered by those business units. The company’s management, personnel, ongoing business operations and principal executive offices remain the same.

“We’re excited about changing the company’s name to Carrington Real Estate Services, and what this rebranding represents,” said Carrington Holding Company chief real estate officer Steve Ozonian. “No other real estate brokerage is part of a company that covers every aspect of the residential real estate market. This puts Carrington—and the clients we serve—in a position of competitive advantage. With that in mind, we’re changing Atlantic & Pacific Real Estate’s name to Carrington Real Estate Services to remind consumers and the industry of our ability to do more—highlighting the power behind the Carrington brand.”

Carrington Real Estate Services has a presence in many of the nation’s key markets with 33 offices across the U.S. The company is licensed to operate in 25 states and the District of Columbia and plans to continue its expansion in a controlled, strategic manner, remaining focused on providing superior client service. New markets planned for 2013 include Minnesota, Missouri, Kansas, Wisconsin, Ohio, Kentucky, West Virginia, Colorado and Washington.

“We’re proud of the rapid growth we’ve been able to achieve over the past four years in a challenging real estate market and of the productivity of our highly trained, entrepreneurial-minded agents, who are some of the best in the business,” said Carrington Real Estate Services president Steve DiUbaldo. “As the market recovers and we embark upon further expansion to meet the changing needs of the markets we serve, it just seems like good business to empower our agents to leverage yet another of our assets – one of the fastest-growing and most-respected brands in the industry.”