Technology is a huge influencer in the way all industries are doing business,u201d says Dana White.

SAN FRANCISCO—The Commercial Real Estate Women of California organization upcoming industry conference, scheduled for April 24 – 26 in San Francisco, will focus on how technology is changing the landscape of commercial real estate and will attract hundreds of commercial real estate professionals from across the state, according to Dana White, a VP for Bank of the West and a spokesperson for CREW California. “Technology is a huge influencer in the way all industries are doing business.”

By arming commercial real estate professionals with the right tools and information, “we are helping them to understand how to leverage this momentum to better serve their clients,” White explains.

During the conference, various speakers will identify the latest trends in the technology sector, helping attendees to better understand how this sector is changing the commercial real estate industry, according to White.

“It’s important that we equip members of our industry with the tools they need to achieve longevity within the ever-changing business landscape,” White says.

In addition, White notes that attendees will benefit from the opportunity to expand their networks and expose their businesses to new industry contacts through dine-arounds, a networking breakfast, and a cocktail reception, among other events.

Conference guests will also have the opportunity to visit an on-site tech booth, through which attendees can access the latest tips and trends in marketing their business, from social media to websites to email campaigns.

CREW California, a chapter of the national Commercial Real Estate Women Network, is a business networking organization that aims to advance the accomplishments of professionals within the commercial real estate industry. Representing nearly every discipline in the industry, CREW is dedicated to influencing the success of its members through business development, leadership development, industry research and career outreach.

Keynote speakers for the CREW California conference will include: Eric Paulson, executive vice president and general manager of the commercial division at Auction.com; Fred Saint, SVP of LoopNet; Chris Coleman, office ream, Dropbox; Roy Abrams, CEO and founder of Real Connex; Jilliene Helman, CEO and co-founder of RealtyMogul.com; Adam Hooper, president and CEO of Real Crowd Inc.; Nancy Lundeen, partner of Allen Matkins and president of CREW San Francisco; and Judith Nitsch, engineer, entrepreneur, CREW Network 2014 president founding principal and chairman, Nitsch Engineering Inc.

The CREW California conference will take place on April 24-26 at the Hyatt Regency Hotel in San Francisco. For more information about this event or to register, visit  www.crewca.org.