A new 76,000 foot lease deal at Heron Tower includes renaming to Salesforce Tower.

LONDON—Cushman & Wakefield says it has represented salesforce.com, the world’s #1 CRM platform, on its expanded lease agreement at Heron Tower in the City of London.

The arrangement includes the right to have the building name changed to Salesforce Tower. The deal negotiated by Cushman & Wakefield includes salesforce.com securing a total of 76,679 square feet on floors 26 – 31, making salesforce.com the largest tenant in the building.

The Cushman & Wakefield team leading the transaction included Dan Harvey in San Francisco and Peter Victor in London, along with team members Tori Hockersmith, Michael Griffiths, John Coons, Anna Jensen and James Meikle.

This is the second time in less than two months that Cushman & Wakefield has been able to negotiate a building name change as part of a new lease. In April, the firm advised salesforce.com on a record-breaking office lease of approximately 714,000 square feet in San Francsico at 415 Mission Street – the largest office lease in the city’s history – which also included renaming the 1,070-foot tall Cesar Pelli-designed structure ‘Salesforce Tower.’

“Our team is delighted to have been involved in this significant transaction, which demonstrates our client’s commitment to London, one of the world’s leading hubs for technology,” said Harvey. “Salesforce.com is one of the world’s most dynamic, forward-looking companies and we believe that Heron International’s iconic development at 110 Bishopsgate reflects these characteristics. With this lease, salesforce.com confirms its reputation as the global leader for social, mobile and cloud innovation and an expanded commitment to growth in the EMEA region.”