IRVINE, CA—Time is of the essence when it comes to winning land bids, so access to the proper data and advice in real time is crucial, Market InSite Real Estate Advisors‘ new managing director Bob McFarland tells GlobeSt.com exclusively. As we reported earlier this month, Market InSite is launching as a new residential real estate development advisory and data firm dedicated to exclusively representing the needs of builders, developers, investors and debt and equity providers. We spoke with McFarland about the launch, his role at the firm and some of the biggest areas of challenge and opportunity in this sector.

GlobeSt.com: Why was now the right time to launch this residential real estate development advisory and data firm?

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