Boutique Living is Newest Multifamily Trend

SCOTTSDALE, AZ—The Standard, a boutique-style living experience located next to Hotel Valley Ho is Old Town Scottsdale’s newest resident. The 134-unit apartment community will offer eight unique floor plans with one-, two- and three-bedroom apartment and penthouse homes ranging in size from 650 to 1,750 square feet. Dallas-based Trinsic Residential Group is developing The Standard, which will be its first project to be completed in Arizona. P.B. Bell will serve as the property management company.

Borrowing its mid-century modern design sensibilities from the Hotel Valley Ho, an iconic 1950s landmark, The Standard includes modern amenities and then some. It will be Scottsdale’s only luxury apartment community partnering with a hotel to offer resident perks including access to Valley Ho spa, pool and room service.