Search
 

How Developers Are Reaching Buy-Ready Chinese Millennials

MIAMI—More than 70% of Chinese Millennials in the US are home buyers. Here’s how to tap the market.

Investorist's John Ellis Investorist’s John Ellis

MIAMI—More than 70% of Chinese Millennials in the US are home buyers, and a majority are parking their money in US cities where Ivy League schools are present, such as Boston and New York City. That’s according to Investorist research. These are buyers who were educated in the US, moved back to China to further their careers, but still consider US real estate a sound and desirable investment.

According to Jon Ellis, founder and CEO of Investorist, technology platforms are a strategic way to market new luxury real estate projects internationally. GlobeSt.com caught up with Ellis to discuss what types of properties Chinese Millennial buyers are eyeing. He also explains what mediums are most effective in reaching this audience in part one of this exclusive interview.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Jennifer LeClaire

Recommended Stories

Nominate a Net Lease Expert

Nominate a Net Lease Expert

Ingrid Tunberg |

Do you know a professional and/or company that has helped shape the net lease sector? Submit a candidate for GlobeSt.'s Influencers in Net Lease recognition before May 29!

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.