Alan Tippie Alan Tippie

Asset sales that are part of a corporate liquidation require a different marketing approach. Alan Tippie, a member at SulmeyerKupetz, a liquidation firm, says that brokers need to be aware of the features unique to bankruptcy sales to manage and market the properties accordingly. To find out how brokers should manage a bankruptcy sale, we sat down with Tippie for an exclusive interview. Here, he explains how brokers should approach these sales, challenges and what owners should look for in representation.