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How Design Firms’ Strategies Are Changing

IRVINE, CA—Many firms have become increasing global and team members and clients more and more geographically dispersed, which presents freedom and mobility as well as challenges, Ware Malcomb’s Ruth Brajevich tells GlobeSt.com.

Ruth Brajevich Brajevich: “Being able to switch gears quickly is key.”

IRVINE, CA—Many design firms have become increasing global and team members and clients more and more geographically dispersed, which presents freedom and mobility as well as challenges, Ware Malcomb’s Ruth Brajevich tells GlobeSt.com. The firm recently promoted Brajevich from chief marketing officer to VP, strategic initiatives. We spoke with Brajevich about her new role and how design firms’ strategies are changing.

GlobeSt.com: What are your goals in your new role with Ware Malcomb?

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Carrie Rossenfeld

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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